Ken Wants Barbie Back

11/2/2011

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Ken Wants Barbie Back

In 2004 the famous couple, Barbie and Ken decided to break up because (as their PR reps say)  they both  needed to spend "some quality time apart."  Their romance began 50 years ago when they met on the set of their first television commercial together in 1961. 

What really happened was Mattel reinvented Barbie as a single, independent woman and used the split with Ken to market the Barbie brand to clothes, perfume and other merchandise that would also appeal to older consumers.  It worked and Barbie sales improved over the past few years.


Fast forward to 2011 and Ken has a mission... He wants Barbie back.

His quest is to get Barbie back by Valentine's Day.  How will this be done?  Most likely you will see billboards in New York and Los Angeles with Ken professing his renewed love, claiming -  "Barbie, you are the only doll for me." or "Barbie, we may be plastic but our love is real."

Ken and Barbie fans may also have picked up on the couple flirting on Facebook, or saw Ken checking in on Foursquare at the famous Magnolia Bakery in New York to get special cupcakes for his favorite girl.

The new Ken has a new "Justin Bieber-like" look, and a new name: Sweet Talkin Ken.   What do you think?

Tags : Ken Wants Barbie Back Ken love Barbie valentin
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